Is it better to sell your property directly between individuals or by using the services of a real estate agency?
Vast subject … we will try to list the advantages and disadvantages of each solution to allow you to make the best decision.
As a preamble, it is important to specify that your servant is writing this article having practiced the 2 approaches (first of all the sale of an apartment on a personal basis via PAP and now I support other people in their sales project via my own real estate agency).
I’m going to kill the suspense right now: there isn’t one solution that is better than the other, it’s just up to everyone to choose the one that best matches their abilities, affinities, the time to devote to it, etc.
First, the sale between individuals .
We are not going to take a detour, the enormous advantage, a priori, is not to pay any commission to an intermediary … beware, this is an important point : the commission is not the “net seller”(what is left after paying the fees (agency fees when we go through an agency)). Apart from certain die-hards who block in principle the fact of paying a commission, the most important thing for most of you is to adopt a “cold” and pragmatic approach: it is therefore the right thing to do. “Net seller” which is the most important and is essentially induced by the valuation of its property. Then for all that concerns the sale between individuals, these are only disadvantages since it is a question of doing oneself what the real estate agencies propose to do for you.
We are now going to discuss all the services that professionals provide for you and which therefore constitute the list of advantages of going through a real estate agency .
1. First, the estimate of the price of your apartment
This is a fundamental step for the successful sale of your property. Contrary to what one might think, selling an overpriced apartment leads to selling it at a lower price than positioning it directly at the right price: (1) serious potential buyers will not be interested in the property, (2) that will induce a waste of time and (3) you will have to resume marketing by lowering the price which is a very bad signal for buyers who are hunting down the goods for sale … they will feel that you cannot sell and will seek to negotiate sharply. The real estate agency knows the market since it supports sales throughout the year in your neighborhood and can therefore value the price as accurately as possible according to the market when you want to sell.
2. Then the marketing
Of course, there are websites and newspapers specializing in private sales, but the real estate agency, in addition to the media on which it communicates ( specialized websites, distribution of leaflets in neighborhood letter boxes ), has a huge advantage: the window on which …